Project overview

Florine, the brainchild of the Bandzimiera brothers Krystian and Sebastian, and their friend Mimi, is an enchanting wine bar pop-up that bends boundaries of traditional culinary concepts with personalised experiences. Their shared philosophy revolves around the transformative potential of pleasure, with a particular focus on the unifying power of good wine and good food. Beyond being a mere establishment, Florine is a sanctuary where strangers evolve into acquaintances and acquaintances blossom into friends, all bound together by the shared joy of indulging in exquisite flavors.

Challenge

Our revised challenge for Florine was to develop a concept that allows the pop-up to maintain a strong, distinct brand identity, elevated above various locations, while also integrating sufficiently with these locales to encourage cooperative partnerships. Additionally, the concept needed to generate significant attention and recognition, enabling Florine to stand out in a highly competitive market.

Solution

Inspired by the name and the idea behind it, we aimed to design a unique brand that captures the spirit of blossoming. We crafted a visual identity that echoes its floral and evolving nature. The design centers around floral letters, prominently displayed in the brand’s colors. These typographies create an impactful impression of something blossoming and growing in places you do not expect them. Additionally, the imagery used throughout the brand’s visuals plays with the theme of flowers in unusual places. This approach not only emphasizes Florine’s unique concept of transformation and growth but also ensures that while the brand stands out, it still harmoniously blends with the individual character of each café or restaurant where it appears. This design strategy successfully embodies the essence of Florine.