Project overview

Based in Mallorca and operating within a nature reserve, Flor de Sal is synonymous with quality and exclusivity. The company is known for its hand-harvested salt products that are highly valued in gastronomy as well as by consumers. In 2020, the company approached Peng with the request to update the design of their entire product line 

Challenge

The challenge was to preserve the tradition-filled heritage of Flor de Sal, while creating a modern and appealing design that reflects the natural uniqueness and quality of their products. Operating from such a unique location in a nature reserve adds an element of environmental consciousness and sustainability to their brand. We aimed to encapsulate that in our redesign.

Solution

This mere design task organically evolved into a transformation of the entire brand’s identity. Our approach was to retain the brand’s original visual essence while simplifying the complexity and unifying disparate elements. This naturally led to a complete overhaul of the corporate design. Central to this transformation was the development of a user-friendly layout mechanic, anchored around the „beams“ of the logo. This design principle facilitated the creation of a cohesive visual identity that permeated both the brand and its products. The design provides a consistent and recognizable aesthetic, enhancing the Flor de Sal brand across various platforms, including product packaging, architectural design, and the introduction of new products. But we had to do more than just give them a new look; we also had to make sure all legal requirements were met. This intricate process involved working closely with specialists and Spanish linguists, ensuring that every detail adhered to both the brand’s essence and regulatory standards.